WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: The Boston Beer Company
    View Company Scorecard / Contact Company
Brand: Sam '76
Ad Title: Taste Your Beer
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: US National
Agency: MMB
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Greg Krieger
Company: The Boston Beer Company
    View Company Scorecard / Contact Company
Brand: Sam '76
Ad Title: Taste Your Beer
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: US National
Agency: MMB
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Greg Krieger
Company: The Boston Beer Company
    View Company Scorecard / Contact Company
Brand: Sam '76
Ad Title: Taste Your Beer
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: US National
Agency: MMB
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Greg Krieger
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Theme(s)

Racial Diversity

Homo-queasy

GLBTQ+ Punch Line

 Theme Breakdown

AdRespect Score: 
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In a series of startled revelations that people can taste their beer, a man and woman passionately kiss in a bar. The woman pulls back and announces that she can taste the beer in his mouth.

Suddenly, a man who overheard her jumps in and adds, "I want to taste his beer..." The couple slowly turns to look at him awkwardly.

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Region: North America
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