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Company: Polo Ralph Lauren Corp.
    View Company Scorecard / Contact Company
Brand: Ralph Lauren
Ad Title: Family is Who You Love
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: US National
Agency: in-house
Year: 2019
Target: Gays & Mainstream
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Theme(s)

Real GLBT Person

Same-Sex Affection

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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In its first marketing campaign to feature a same-sex couple, Ralph Lauren incorporates two females into a slice-of-life series of diverse, photogenic real-life families.

"Family is like, home," says one of the women in voiceover. We later see the two women lying next to each other, as one strokes the others' face. All the families, except for the lesbians, have children.

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Region: North America
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