WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Bermuda Tourism Authority
    View Company Scorecard / Contact Company
Brand: Bermuda
Ad Title: Out Here Dock Life
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: United States
Region: US National
Agency: MMGY Global
Year: 2019, 2018, 2017, 2016
Target: Mainstream
Company: Bermuda Tourism Authority
    View Company Scorecard / Contact Company
Brand: Bermuda
Ad Title: Out Here Dock Life
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: United States
Region: US National
Agency: MMGY Global
Year: 2019, 2018, 2017, 2016
Target: Mainstream
Company: Bermuda Tourism Authority
    View Company Scorecard / Contact Company
Brand: Bermuda
Ad Title: Out Here Dock Life
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: United States
Region: US National
Agency: MMGY Global
Year: 2019, 2018, 2017, 2016
Target: Mainstream
Company: Bermuda Tourism Authority
    View Company Scorecard / Contact Company
Brand: Bermuda
Ad Title: Out Here Dock Life
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: United States
Region: US National
Agency: MMGY Global
Year: 2019, 2018, 2017, 2016
Target: Mainstream
Company: Bermuda Tourism Authority
    View Company Scorecard / Contact Company
Brand: Bermuda
Ad Title: Out Here Dock Life
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: United States
Region: US National
Agency: MMGY Global
Year: 2019, 2018, 2017, 2016
Target: Mainstream
Company: Bermuda Tourism Authority
    View Company Scorecard / Contact Company
Brand: Bermuda
Ad Title: Out Here Dock Life
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: United States
Region: US National
Agency: MMGY Global
Year: 2019, 2018, 2017, 2016
Target: Mainstream
Company: Bermuda Tourism Authority
    View Company Scorecard / Contact Company
Brand: Bermuda
Ad Title: Out Here Dock Life
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: United States
Region: US National
Agency: MMGY Global
Year: 2019, 2018, 2017, 2016
Target: Mainstream
Company: Bermuda Tourism Authority
    View Company Scorecard / Contact Company
Brand: Bermuda
Ad Title: Out Here Dock Life
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: United States
Region: US National
Agency: MMGY Global
Year: 2019, 2018, 2017, 2016
Target: Mainstream
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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Two women step out of a small boat, assisted by the male captain. The announcer says, "Out here, there are three sides to every story."

The women look back at the captain, who throws his arms up in mock disappointment to see that one woman has her arm around the other's waist -- indicating that they're both taken.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.