WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Moneysupermarket.com Group
    View Company Scorecard / Contact Company
Brand: Money Super Market
Ad Title: Epic Action Man
Business Category: Financial Services
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: unknown
Year: 2018
Target: Mainstream
Company: Moneysupermarket.com Group
    View Company Scorecard / Contact Company
Brand: Money Super Market
Ad Title: Epic Action Man
Business Category: Financial Services
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: unknown
Year: 2018
Target: Mainstream
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Theme(s)

Camp/Gay Drag

Gay Tease

Theme Breakdown

AdRespect Score: 
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To the tune of CeCe Peniston’s “Finally,” G.I. Joe-type action figure (Action Man, sold in Great Britain in the 1960s) and many other military dolls fling off their caps (and some of their clothes) to begin strutting in choreography while riding tanks, jeeps, motorcycles, helicopters and then, strangely, a space suit, Lacrosse and ski outfits.

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Epic Dance Off
Company: Moneysupermarket.com Group
Brand: Moneysupermarket.com
Country: United Kingdom
Region: Europe
Year: 2016

AdRespect Score:

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