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Company: General Mills
    View Company Scorecard / Contact Company
Brand: YOP
Ad Title: Fuels Change
Business Category: Packaged Foods
Media Outlets: Television
Country: Canada
Region: North America
Agency: unknown
Year: 2018
Target: Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Racial Diversity

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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A series of vignettes rolls by with people saying what they feel, including a Down Syndrome girl learning to ride a horse who says she feels "confidence," a woman who works helping others in a nursing home who feels "connection," a young man working in a fast food restaurant who feels "dignity," and a young woman presenting about LGBTQ+ issues in school, who notes she feels "acceptance."

Then in unison, all the voices say, "If you want to build in a better world, then be the fuel to change it." The announcer adds, "It takes strength to change things."

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