WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Samsung
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Brand: Samsung
Ad Title: The Future
Business Category: Consumer Electronics
Media Outlets: Television
Country: United States
Region: US National
Agency: Leo Burnett Co.
Year: 2019
Target: Mainstream
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Celebrating technology to come, we see a clothing designer putting something together on a triple panel of 6-foot tall monitors, an artist tattooing someone remotely via a robot, and a pregnant lesbian couple conducting their own ultrasound at home with an attachment to their phone.

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