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Company: Vodafone Group
    View Company Scorecard / Contact Company
Brand: Vodafone
Ad Title: Tutto Arriva Prima – Tuffo e Nascita/Everything Comes First - Dive and Birth
Business Category: Telecommunications
Media Outlets: Television
Country: Italy
Region: Europe
Agency: unknown
Year: 2014
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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Outside a building during a rainstorm, Italian actor Fabio Volo says, "You have to be patient" then cut to a nervous woman in the waiting room of a hospital. Then, three friends are about to leap off the rocks into the sea.

"But maybe, instead, no. Maybe the time has come to have courage, to launch itself. Yes, because, basically, we're not meant to wait."

Then the woman enters the room to greet her partner who just gave birth to their baby, and the three friends jump into the sea.

Volo and his friends then decide not to wait for the rain to end and they leave.

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