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Company: Suyen Corporation
    View Company Scorecard / Contact Company
Brand: Bench
Ad Title: How long can you keep a secret?
Business Category: Retail
Media Outlets: Online Video
Country: Philippines
Region: Asia
Agency: unknown
Year: 2018
Target: Gays & Mainstream


Family Acceptance

Theme Breakdown

AdRespect Score: 
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Each morning, J.R. says goodbye to his father who drives him to high school.

As soon as he gets out of the car, he douses himself in “So In Love” body mist (in a pink bottle), including a spray into the air that he walks through with a smile, and sashays off to class. Later, while walking through the hallways with friends, J.R. sees a hunky student named Vince (all three friends swoon) who compliments his smell. "There's more where that came from," JR says.

That night, JR comes home and pretends to be butch for his father. Cluelessly, his dad thinks the feminine smell is from a girl JR was with. The next night, he asks, "Is she your girlfriend yet?" JR nervously laughs it off. On the third night, dad teases, "Smells like someone is a winner!"

Eventually, JR runs out of the fragrance. Vince seems to lose interest, and JR comes home without any scent. His dad asks, "Hey what happened, no more? When are you going to tell me about it?" JR tells him "Maybe next time, pa." Entering his room, he find a new bottle of the scent with a note from his dad that reads, "Son, I know your secret. Love you." JR gets tears. (And so do we!)


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