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Company: John Lewis Partnership
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Brand: John Lewis & Partners
Ad Title: The Boy and The Piano
Business Category: Retail
Media Outlets: Online Video
Country: United Kingdom
Region: Europe
Agency: Adam & Eve/DDB
Year: 2018
Target: Gays & Mainstream


Real GLBT Person

Theme Breakdown

AdRespect Score: 
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The camera zooms though the living room, past the Christmas tree, approaching Elton John from behind as he taps on a piano, alone in the room.

He starts to play “Your Song” and then we zoom onto stage with him playing the same song. The camera then repeatedly zooms to earlier and earlier performances by Elton, as he reverse ages, back to himself as a boy playing the piano on stage in grade school. Then to a tearful moment when his mom gives him an upright piano for Christmas when he is just about 5 years old.

The closing tagline: Some gifts are more than just a gift.

The ad appears to reference the Elton John biopic, Rocket Man, coming to theaters.


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