--->
Home - AdRespect Advertising Media Program
Adding image to dropdown list
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Procter & Gamble Co.
    View Company Scorecard / Contact Company
Brand: Pantene
Ad Title: The Girl Named Kevin - Kevin Balot
Business Category: Personal Products
Media Outlets: Online Video
Country: Philippines
Region: Asia
Agency: Campaigns & Grey
Year: 2018
Target: Gays & Mainstream
none

Theme(s)

Consciousness Raising

GLBT Empowerment

Real GLBT Person

Trans Beauty

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

Under the #StrongerNow hashtag, Pantene has launched a transgender awareness campaign in Thailand as well called the “See beauty, not gender” campaign.

Model Kevin Balot in a white dress looks in the mirror and in voiceover confidently tells viewers: “To you who are feeling the world is against you. Don’t be scared. Things can still go your way."

Then a young boy wearing a white T-shirt in his room looks in a mirror too. “They say it’s just a phase… maybe. Or maybe you’re confused. No one knows. The fact is, you are still discovering who you really are and that is OK."

Yet another boy wearing white leans against a mirror, looking up emotionally. “There will be those who will hurt you. Be strong. When you can stand up for yourself, no one can bring you down."

A third boy, wearing a white baseball cap and crying but consoled by his mom, looks into a round mirror. "Remember you are beautiful and unique.

His mom flips the mirror, revealing the boy as a young woman, and they smile together. "You deserve to be heard. Accepted… and loved.

Now all four come together in joy, and their names are shared (Kylie Celebre, 17; Adrian Canlas, 11; Janro Martinez, 16).

“When they don’t see to understand you, there will be others who do. Find them. Be good. Be grateful. Be happy. Talent, personality, kindness, wit, style, everything beautiful about you has nothing to do with your gender. The journey won’t be easy, but I know you will be stronger. Like me.”

Kevin's face as a boy appears in a photo, then as Miss International Queen. Then it closes with Kevin's adult face and the line "The Girl Named Kevin."

Finally, text reads, "This week, Pantene celebrates strength in everyone. Regardless of gender." A rainbow then flows through the Pantene logo.

none

Be the first to comment on this ad!
none



Black Is the Most Slimming
Company: Procter & Gamble Co.
Brand: Bounce Dryer Bar
Country: United States
Region: US National
Year: 2012

AdRespect Score:


Amsterdam
Company: Procter & Gamble Co.
Brand: Bounty
Country: United Kingdom
Region: Europe
Year: 2005

AdRespect Score:


Hurdles
Company: Procter & Gamble Co.
Brand: Bounty
Country: United Kingdom
Region: Europe
Year: 2004

AdRespect Score:


Maureen & Barbara
Company: Procter & Gamble Co.
Brand: Bounty
Country: United Kingdom
Region: Europe
Year: 2003, 2002

AdRespect Score:


Strong Housewives
Company: Procter & Gamble Co.
Brand: Bounty
Country: United Kingdom
Region: Europe
Year: 2001

AdRespect Score:


Too Much Paper
Company: Procter & Gamble Co.
Brand: Bounty
Country: United Kingdom
Region: Europe
Year: 2005

AdRespect Score:


Great Dancer
Company: Procter & Gamble Co.
Brand: Braun
Country: United States
Region: Europe, US Regional
Year: 1997

AdRespect Score:


Snap
Company: Procter & Gamble Co.
Brand: Charmin
Country: United States
Region: North America
Year: 2004

AdRespect Score:


Scent of a Bloke - Episode 6
Company: Procter & Gamble Co.
Brand: Daz
Country: United Kingdom
Region: Europe
Year: 2004

AdRespect Score:


Fresh Too Feisty To Quit
Company: Procter & Gamble Co.
Brand: Downy Unstopables In-Wash Scent Boosters
Country: United States
Region: US National
Year: 2017, 2016

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2021 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement