Under the #StrongerNow hashtag, Pantene has launched a transgender awareness campaign in Thailand as well called the “See beauty, not gender” campaign.
Model Kevin Balot in a white dress looks in the mirror and in voiceover confidently tells viewers: “To you who are feeling the world is against you. Don’t be scared. Things can still go your way."
Then a young boy wearing a white T-shirt in his room looks in a mirror too. “They say it’s just a phase… maybe. Or maybe you’re confused. No one knows. The fact is, you are still discovering who you really are and that is OK."
Yet another boy wearing white leans against a mirror, looking up emotionally. “There will be those who will hurt you. Be strong. When you can stand up for yourself, no one can bring you down."
A third boy, wearing a white baseball cap and crying but consoled by his mom, looks into a round mirror. "Remember you are beautiful and unique.
His mom flips the mirror, revealing the boy as a young woman, and they smile together. "You deserve to be heard. Accepted… and loved.
Now all four come together in joy, and their names are shared (Kylie Celebre, 17; Adrian Canlas, 11; Janro Martinez, 16).
“When they don’t see to understand you, there will be others who do. Find them. Be good. Be grateful. Be happy. Talent, personality, kindness, wit, style, everything beautiful about you has nothing to do with your gender. The journey won’t be easy, but I know you will be stronger. Like me.”
Kevin's face as a boy appears in a photo, then as Miss International Queen. Then it closes with Kevin's adult face and the line "The Girl Named Kevin."
Finally, text reads, "This week, Pantene celebrates strength in everyone. Regardless of gender." A rainbow then flows through the Pantene logo.