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Company: General Mills
    View Company Scorecard / Contact Company
Brand: Lucky Charms
Ad Title: Unicorn Island
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: Saatchi & Saatchi Advertising
Year: 2018
Target: Gays & Mainstream
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Theme(s)

Multiple Gender Expressions

Theme Breakdown

AdRespect Score: 
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To announce the introduction of a new unicorn marshmallow inside Luck Charms cereal, an androgynous child wearing a pink hoodie next to a disco ball, says, "I think Lucky the Leprechaun found his unicorn on a marshmallow island in the sky, where everyone is always dancing!"

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Company: General Mills
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Region: US National
Year: 2014

AdRespect Score:


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Country: United States
Region: US National
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AdRespect Score:


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Brand: Cheerios
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Region: North America
Year: 2014

AdRespect Score:


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Company: General Mills
Brand: Lucky Charms
Country: United States
Region: US National
Year: 2013

AdRespect Score:


LuckyToBe 100% Me
Company: General Mills
Brand: Lucky Charms
Country: United States
Region: US National
Year: 2013

AdRespect Score:


Breakfast of Champions - beach
Company: General Mills
Brand: Wheaties
Country: United States
Region: US National
Year: 1978

AdRespect Score:


Breakfast of Champions - rainbow sailboat
Company: General Mills
Brand: Wheaties
Country: United States
Region: US National
Year: 1978

AdRespect Score:


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Company: General Mills
Brand: Yoplait Double Cream
Country: Israel
Region: Middle East
Year: 2003

AdRespect Score:


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Brand: Yoplait Whips
Country: United States
Region: North America
Year: 2005

AdRespect Score:

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