WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: General Mills
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Brand: Lucky Charms
Ad Title: Unicorn Island
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: Saatchi & Saatchi Advertising
Year: 2018
Target: Gays & Mainstream
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Theme(s)

Multiple Gender Expressions

 Theme Breakdown

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To announce the introduction of a new unicorn marshmallow inside Luck Charms cereal, an androgynous child wearing a pink hoodie next to a disco ball, says, "I think Lucky the Leprechaun found his unicorn on a marshmallow island in the sky, where everyone is always dancing!"

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