WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Truvada for PrEP
Ad Title: I'm On the Pill
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency:
Year: 2018
Target: Gays & Mainstream
Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Truvada for PrEP
Ad Title: I'm On the Pill
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency:
Year: 2018
Target: Gays & Mainstream
Company: Gilead Sciences
    View Company Scorecard / Contact Company
Brand: Truvada for PrEP
Ad Title: I'm On the Pill
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency:
Year: 2018
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Same-Sex Couples/Families

Trans Beauty

 Theme Breakdown

AdRespect Score: 
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“I’m on the pill,” says a series of diverse people, including a black woman, a multi-racial transgender woman, a black and then a Latino man. (The ad makes clear they're all actors.)

“But it’s not birth control," adds a redhead man. He later meets another man whom he embraces at a movie theater. Each of the males, and the transgender woman, are with a man.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.