WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Madaleno for Governor
    View Company Scorecard / Contact Company
Brand: Madaleno for Governor
Ad Title: Take That
Business Category: Regional/Local Politics
Media Outlets: Television
Country: United States
Region: US Regional
Agency: in-house
Year: 2018
Target: Gays & Mainstream
Company: Madaleno for Governor
    View Company Scorecard / Contact Company
Brand: Madaleno for Governor
Ad Title: Take That
Business Category: Regional/Local Politics
Media Outlets: Television
Country: United States
Region: US Regional
Agency: in-house
Year: 2018
Target: Gays & Mainstream
Company: Madaleno for Governor
    View Company Scorecard / Contact Company
Brand: Madaleno for Governor
Ad Title: Take That
Business Category: Regional/Local Politics
Media Outlets: Television
Country: United States
Region: US Regional
Agency: in-house
Year: 2018
Target: Gays & Mainstream
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Theme(s)

Real LGBTQ+ Person

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Democrat Rich Madaleno is openly gay and running for governor of Maryland (with single digit advance poll numbers).

He tells viewers, "I'm running for governor to deliver progressive results and to stand up to Donald Trump. Here are a few things that I've done that already infuriate him: I protected Planned Parenthood from the Republicans in Congress." Then, a teenage woman with a nose ring chimes in and barks, "Take that Trump!"

"I helped ban assault weapons in Maryland" A young boy shouts, "Take that, NRA!"

"I believe in public schools, not vouchers. And what's the number one way I piss off Donald Trump and Republicans?" He leans in for a kiss with his husband. "Take that, Trump!"

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