Playing on the idea that couples spend more time paying attention to their cell phones than each other, Dutch discount mobile brand Ben has playfully introduced the phone "condom."
The ad starts off with a female couple in bed, with one annoyed at the other ignoring her. The same thing happens for a few diverse heterosexual couples, who are biracial or seniors.
Once the phone condom goes on, the couples have connective sex. (The elderly couple isn't pictured this time!)