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Company: Samsung
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Brand: Samsung
Ad Title: Gus Kenworthy: Road to PyeongChang - Telluride
Business Category: Telecommunications
Media Outlets: Online Video
Country: United States
Region: Global
Agency: Wieden + Kennedy
Year: 2018
Target: Gays & Mainstream
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Theme(s)

Real GLBT Person

Theme Breakdown

AdRespect Score: 
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In a mini documentary about Olympic skier Gus Kenworthy, which he self narrates, he talks about coming out in to his family and his small sometime of Telluride, Colorado.

"I felt like if they really new me, if they truly new me, maybe they wouldn't be as supportive, maybe they would be disappointed. Until that point I'd always thought it was something I would keep inside, and never tell anyone until after my ski career and then I could have a whole new life. I thought it was like going to isolate me, I thought I was going to stop getting scored well at contests; t would be awkward to come home to my hometown. And it was just none of those things."

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Make It Yours
Company: Samsung
Brand: Galaxy
Country: United States
Region: US National
Year: 2018

AdRespect Score:


Gus Kenworthy - Letters - My Road to Pyeongchang
Company: Samsung
Brand: Samsung
Country: United States
Region: Global
Year: 2018

AdRespect Score:

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