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Company: Samsung
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Brand: Samsung
Ad Title: Gus Kenworthy - Letters - My Road to Pyeongchang
Business Category: Telecommunications
Media Outlets: Online Video
Country: United States
Region: Global
Agency: Wieden + Kennedy
Year: 2018
Target: Gays & Mainstream
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Theme(s)

Real GLBT Person

Theme Breakdown

AdRespect Score: 
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Part of a series about Olympic skier Gus Kenworthy, "My Road to Pyeongchang" focuses on calls he has with his boyfriend, family members, friends, and fans, as he travels the globe. His friend Dan says, "As a gay man growing up, I think the minute we realize we're gay, it's a 'flaw.' But people, when they look at you, they think, I can do anything and be gay and that there's nothing wrong with me."

One fan shown on the phone says, "It was your courage to do what you did so publicly that gave me the courage to come out. It was the best decision of my life and I really thank you from the bottom of my heart."

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Make It Yours
Company: Samsung
Brand: Galaxy
Country: United States
Region: US National
Year: 2018

AdRespect Score:


Gus Kenworthy: Road to PyeongChang - Telluride
Company: Samsung
Brand: Samsung
Country: United States
Region: Global
Year: 2018

AdRespect Score:

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