Ten percent of the proceeds from the sale of the collection will be donated to the United Nations Human Rights Office Free & Equal campaign.
H&M spokesperson Emily Scarlett told WWD that H&M created a "cohesive collection" dedicated to the support of LGBTI community, including "T-shirts, crop tops, tank tops, shorts, cutoff jeans, sweatshirts, sweatpants, hoodies, caps, fanny packs and socks feature rainbows and pastel colors with graphic prints such as equality, pride and love."
H&M partnered with Out magazine on this ad featuring Olympic freestyle skier Gus Kenworthy, pop music artist Kim Petras, model/activist Gabrielle Richardson, rapper and drag entertainer Aja, and model and musician Shaun Ross.
