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Company: V&S Vin & Spirit AB
    View Company Scorecard / Contact Company
Brand: Absolut vodka
Ad Title: Equal Love
Business Category: Alcoholic Beverages
Media Outlets: Online Video
Country: United Kingdom
Region: Global
Agency: BBH London
Year: 2017
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Same-Sex Affection

Theme Breakdown

AdRespect Score: 
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Set to the 1962 track “There’s No Other” by the Crystals, a series of people passionately French kiss each other, with a succession of other people "cutting in" in relay fashion. The kisses included interracial male and female kisses. A bald, black female police officer kisses a white woman in a hoodie on the hood of a police cruiser, and there's a male-male kiss in an elevator between two bearded men of color.

The film's director, Aoife McArdle, told Adweek: “Because of the message of the film, and Absolut’s history of supporting LGBTQ and diversity in general in their marketing, this process was front and center rather than a branding afterthought. Andy Warhol has done work on Absolut, as have Keith Haring and Tom Ford. It’s great to work within this tradition, push boundaries and experiment on film.”

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Cut The Crap
Company: V&S Vin & Spirit AB
Brand: Absolut Cut
Country: France
Region: Australia/New Zealand
Year: 2006

AdRespect Score:


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Company: Pernod Ricard
Brand: Absolut vodka
Country: United States
Region: North America, US Regional
Year: 2003



Absolut Coming Out/Going In
Company: Pernod Ricard
Brand: Absolut vodka
Country: United States
Region: North America
Year: 2000



Absolut Commitment
Company: Pernod Ricard
Brand: Absolut vodka
Country: United States
Region: North America, US Regional
Year: 2005



Absolut First
Company: Pernod Ricard
Brand: Absolut vodka
Country: United States
Region: North America
Year: 2004



Absolut GLAAD
Company: Pernod Ricard
Brand: Absolut vodka
Country: United States
Region: North America
Year: 2000



Absolut Haring
Company: Pernod Ricard
Brand: Absolut vodka
Country: United States
Region: North America
Year: 1995



Absolut Manline
Company: Pernod Ricard
Brand: Absolut vodka
Country: Canada
Region: North America
Year: 1996



Absolut Out
Company: Pernod Ricard
Brand: Absolut vodka
Country: United States
Region: North America, US Regional
Year: 2003



Absolut Outrageous
Company: Pernod Ricard
Brand: Absolut vodka
Country: United States
Region: US National
Year: 2012


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