A young woman attendant wheels a cart in a nursing home and says, "Mr. Hadley, would you like a Coca-Cola Zero Sugar?" The room is quiet, and everything is beige. The old man replies, "Never had one."
He takes a sip, and then suddenly asks, "What else haven't I tried?"
To the rock tune "I Want to Break Free" by Queen, a series of fantastic events unfold. First he calls an old crush to announce "I've always loved you." Next, he gets a sleeve tattoo on his arm.
Then he's shirtless, in a Roman gladiator costume in a gay pride parade. Cluelessly, he asks another, "Where are all the ladies?" The man just dances as Mr. Hadley smiles.
Next he's diving off a high dive, and finally he's discovered missing by the young woman attendant. As the ad ends, he's in a motorcycle gang and then moshing the crowd at a large concert, having the time of his life.