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Company: Coalition for Marriage
    View Company Scorecard / Contact Company
Brand: Coalition for Marriage
Ad Title: Vote No Campaign - Australian Equal Marriage
Business Category: Nonprofit/NGO (non-gay)
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: unknown
Year: 2017
Target: Mainstream



Theme Breakdown

AdRespect Score: 
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"School told my son he could wear a dress next year if he felt like it," says a concerned mom.

"When same-sex marriage passes as law overseas, these types of programs become widespread and compulsory," says a distressed P. Li.

Text then reads, "In countries with gay marriage, parents have lost their rights to choose." (It does not specify what.)

"Kids in year seven are being asked to role playing being in same-sex relationship," says a fearful H. McIvor.

Text reads, "We have a choice. You can say no."

This ad failed and Australia became the 25th country to recognize marriage equality, and the second to do so by popular vote. Weddings began January 9, 2018.


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