AdRespect Advertising Education Program | WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY - Video Ad Library: Vodafone Group - Vodafone

Company: Vodafone Group
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Brand: Vodafone
Ad Title: All in the Family
Business Category: Telecommunications
Media Outlets: Television
Country: Netherlands
Region: Europe
Agency: unknown
Year: 2018
Target: Mainstream
Ad Spotter: Alfred Verhoeven

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Theme(s)

Age Diversity

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score Explained

AdRespect Score:

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A series of people appear in slice-of-life vignettes to illustrate "modern families" who use technology such as video chat, networked home devices, and mobile devices.

"Whichever way your family develops, our network grows with you." The range of modern families includes two women at home using ultrasound to check the baby (female couple? sisters? friends?), and a smiling gay couple riding in a vintage red Mercedes together, with the top down.

The tagline: "The future is exciting."

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