WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Doctor's Associates
    View Company Scorecard / Contact Company
Brand: Subway
Ad Title: Dainty
Business Category: Restaurants
Media Outlets: Television
Country: United States
Region: US National
Agency: mcgarrybowen
Year: 2018
Target: Mainstream
Company: Doctor's Associates
    View Company Scorecard / Contact Company
Brand: Subway
Ad Title: Dainty
Business Category: Restaurants
Media Outlets: Television
Country: United States
Region: US National
Agency: mcgarrybowen
Year: 2018
Target: Mainstream
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Theme(s)

Dude Looks Like a Lady

Insufficient Masculinity/Femininity

 Theme Breakdown

AdRespect Score: 
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Four men in white tank tops, white socks, white headbands and tutus, sporting a mustache and hairy chests, clumsily perform a version of the ballet "Swan Lake" on a high school style stage. The bells from Tchaikovsky tinkle.

The screen text reads, "Dainty? We don't do dainty."

Then a rock version of the music kicks in, with text reading "This is how you wrap." (Not sure why the didn't go with a rap version of Swan Lake.)

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