WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Apple
    View Company Scorecard / Contact Company
Brand: iPhone
Ad Title: First Dance - Nick & Rob
Business Category: Telecommunications
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: TBWA Worldwide
Year: 2018
Target: Gays & Mainstream
Company: Apple
    View Company Scorecard / Contact Company
Brand: iPhone
Ad Title: First Dance - Nick & Rob
Business Category: Telecommunications
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: TBWA Worldwide
Year: 2018
Target: Gays & Mainstream
Company: Apple
    View Company Scorecard / Contact Company
Brand: iPhone
Ad Title: First Dance - Nick & Rob
Business Category: Telecommunications
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: TBWA Worldwide
Year: 2018
Target: Gays & Mainstream
Company: Apple
    View Company Scorecard / Contact Company
Brand: iPhone
Ad Title: First Dance - Nick & Rob
Business Category: Telecommunications
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: TBWA Worldwide
Year: 2018
Target: Gays & Mainstream
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Theme(s)

Age Diversity

Real LGBTQ+ Person

Same-Sex Affection

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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Apple celebrates marriage equality in Australia (won in December 2017) with scenes of several same-sex marriages shot on iPhone. The background music is a cover of "Never Tear Us Apart" by Australian 80s band INXS. This one celebrates the male perspective.

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 First Dance
Company: Apple
Brand: iPhone
Country: Australia
Region: Australia/New Zealand
Year: 2018

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Region: US National
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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.