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Company: Ford Motor Co.
    View Company Scorecard / Contact Company
Brand: Ford Focus RS
Ad Title: Drag Race
Business Category: Automotive
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: unknown
Year: 2016
Target: Gays & Mainstream
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Theme(s)

Camp/Gay Drag

Theme Breakdown

AdRespect Score: 
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A pair of red sequined high heel pumps strolls across a roadway and into a race car. Checking the rearview mirror, she grabs the stick shift and revs the engine then takes off.

Snapshots of the drag queen mugging for the camera appear with the slogan: “Life’s more exciting with drag" and the the tagline "Go Further."

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Jeans (Lily Savage)
Company: Ford Motor Co.
Brand: Ford Escort
Country: United Kingdom
Region: Europe
Year: 1996

AdRespect Score:


Everyone's Journey Is Different
Company: Ford Motor Co.
Brand: Ford Focus/Fiesta
Country: Australia
Region: Australia/New Zealand
Year: 2007

AdRespect Score:


Als hätten wir nur Autos im Kopf - men
Company: Ford Motor Co.
Brand: Ford Motor Co.
Country: Germany
Region: Europe
Year: 2001



Als hätten wir nur Autos im Kopf - women
Company: Ford Motor Co.
Brand: Ford Motor Co.
Country: Germany
Region: Europe
Year: 2001



As If We Only Think About Cars
Company: Ford Motor Co.
Brand: Ford Motor Co.
Country: Germany
Region: Europe
Year: 2002



Christopher Streetka
Company: Ford Motor Co.
Brand: Ford Motor Co.
Country: Germany
Region: Europe
Year: 2004



Let Every Day Be a Street Day
Company: Ford Motor Co.
Brand: Ford Motor Co.
Country: Germany
Region: Europe
Year: 2000



Random Celebrity Guy
Company: Ford Motor Co.
Brand: Ford Motor Co.
Country: United States
Region: US National
Year: 2007

AdRespect Score:


Rob Has Changed our Policies
Company: Ford Motor Co.
Brand: Ford Motor Co.
Country: United States
Region: North America
Year: 2000



Standing Strong with America's Families
Company: Ford Motor Co.
Brand: Ford Motor Co.
Country: United States
Region: North America
Year: 2006


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