WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: UAL Corp.
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Brand: United Airlines
Ad Title: Team United
Business Category: Airlines
Media Outlets: Television
Country: United States
Region: US National
Agency: mcgarrybowen
Year: 2018
Target: Mainstream
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Theme(s)

Real LGBTQ+ Person

 Theme Breakdown

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In this ad celebrating Team USA athletes in the Winter Olympics, gay freeskier and 2014 Olympic silver medalist Gus Kenworthy leads off a group transformed into super heroes. Kenworthy, walking through the airport, rips off his Clark Kent-style glasses and becomes Air Raider. He's joined by others transforming into Arctic Angel (Jamie Anderson) and King Quad (Nathan Chen).

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