AdRespect Advertising Education Program | WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY - Video Ad Library: T-Mobile International - T-Mobile/TMobile/T Mobile - Little Ones

Company: T-Mobile International
View Company Scorecard / Contact Company
Brand: T-Mobile/TMobile/T Mobile
Ad Title: Little Ones - Super Bowl
Business Category: Telecommunications
Media Outlets: Television
Country: United States
Region: US National
Agency: Launch Advertising
Year: 2018
Target: Gays & Mainstream

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Theme(s)

Racial Diversity

LGBTQ+ Inclusion

Theme Breakdown

AdRespect Score Explained

AdRespect Score:

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Actress Kerry Washington narrates this Super Bowl commercial as nine babies float by the camera.

"You come in with open minds that we are equal," Washington says in voiceover. "Some people may see your differences and may be threatened by them, but you are unstoppable. You will love who you want. You will demand fair and equal pay and you will not allow where you come from dictate where you are going."

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