WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Levi Strauss & Co.
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Brand: Levi's
Ad Title: Circles
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: US National
Agency: FCB Worldwide
Year: 2017
Target: Mainstream
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Theme(s)

LGBTQ+ Inclusion

 Theme Breakdown

AdRespect Score: 
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People from all over the world in different cultures all dance.

At the end of the ad, the words “men, women, young, old, gay, straight,” rapidly appear followed by, “Let’s live how we dance.”

It's one of a handful of ads that specifically include the word "gay" as opposed to imagery.

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