WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Bell Canada
    View Company Scorecard / Contact Company
Brand: Bell Canada
Ad Title: The Best of Canada on the Best of Bell
Business Category: Telecommunications
Media Outlets: Television
Country: Canada
Region: North America
Agency: unknown
Year: 2014
Target: Mainstream
Company: Bell Canada
    View Company Scorecard / Contact Company
Brand: Bell Canada
Ad Title: The Best of Canada on the Best of Bell
Business Category: Telecommunications
Media Outlets: Television
Country: Canada
Region: North America
Agency: unknown
Year: 2014
Target: Mainstream
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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A rapid-fire series of Canadians are watching the Winter Olympic Games while doing Canadian things, including a male couple sitting in their living room and they go in for a kiss.

The spot promoted the 2014 Olympic Games in Sochi, Russia, ironically just as Russia started to crack down on representations of LGBT people in media and society.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.