WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: University of Phoenix
    View Company Scorecard / Contact Company
Brand: University of Phoenix
Ad Title: Gail & Audrey
Business Category: Miscellaneous
Media Outlets: Television
Country: United States
Region: US National
Agency: 180LA
Year: 2016
Target: Gays & Mainstream
Company: University of Phoenix
    View Company Scorecard / Contact Company
Brand: University of Phoenix
Ad Title: Gail & Audrey
Business Category: Miscellaneous
Media Outlets: Television
Country: United States
Region: US National
Agency: 180LA
Year: 2016
Target: Gays & Mainstream
Company: University of Phoenix
    View Company Scorecard / Contact Company
Brand: University of Phoenix
Ad Title: Gail & Audrey
Business Category: Miscellaneous
Media Outlets: Television
Country: United States
Region: US National
Agency: 180LA
Year: 2016
Target: Gays & Mainstream
Company: University of Phoenix
    View Company Scorecard / Contact Company
Brand: University of Phoenix
Ad Title: Gail & Audrey
Business Category: Miscellaneous
Media Outlets: Television
Country: United States
Region: US National
Agency: 180LA
Year: 2016
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Real LGBTQ+ Person

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Aired during the Rio Olympics, this ad features Olympian Gail Marquis, who earned a silver in 1976 in Montreal with the women's basketball team.

This documentary style spot speaks with Marquis and her wife in their living room. "Part of my support team while I got my MBA at the University of Phoenix probably was my girlfriend at that time, or my life partner, Audrey Smaltz ... Audrey was a great support by not asking too much of me." Then Audrey adds, "I don't know how you did it all and you had to deal with me too. She's fabulous, look at her. And I love her." Marquis responds, "I love you too, Audrey" and they kiss.

The titles at the end list her as a "World Champion, Wall Street Executive, Advocate, MBA Graduate Class of 2006."

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Still I Rise
Company: University of Phoenix
Brand: University of Phoenix
Country: United States
Region: US National
Year: 2016

AdRespect Score:

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