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Company: University of Phoenix
    View Company Scorecard / Contact Company
Brand: University of Phoenix
Ad Title: Still I Rise
Business Category: Miscellaneous
Media Outlets: Television
Country: United States
Region: US National
Agency: 180LA
Year: 2016
Target: Mainstream
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Theme(s)

Racial Diversity

Real GLBT Person

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Aired during the Rio Olympics, this ad is built around the "Still I Rise" poem spoken by Maya Angelou and features Olympian Gail Marquis, who earned a silver in 1976 in Montreal with the women's basketball team.

The ad, starting off in "New York, 1968" when Marquis watches the Olympics on a black-and-white TV with her family, features different parts of Marquis' life. Later, she hustles to earn a degree while working on Wall Street. It also shows her and her wife, Audrey Smaltz (former Ebony Fashion Fair Commentator and CEO/founder of The Ground Crew) as they march together at a Gay Pride event. The titles at the end list her as a "World Champion, Wall Street Executive, Advocate, MBA Graduate Class of 2006."

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Gail & Audrey
Company: University of Phoenix
Brand: University of Phoenix
Country: United States
Region: US National
Year: 2016

AdRespect Score:

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