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Company: Mercedes-Benz
    View Company Scorecard / Contact Company
Brand: Mercedes-Benz
Ad Title: Never Cease to Strive Beyond
Business Category: Automotive
Media Outlets: Online Video
Country: United States
Region: US National
Agency: unknown
Year: 2017
Target: Gays
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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A woman exercises, jumping with imaginary rope and later jogging. Her partner meets her at her convertible and hands her a water bottle. A man dresses smartly in a suit and picks up his partner, as they drive off.

A narrator intones a series of lengthy cliches meant to pair the person with the car: "Determination defines you. Challenges refine you. You own the details. Master the presentation. Shape every arrival with presence. You're all in. And you're in it together. You're going the distance with so many more places to go. You hit the ground running; give everything your A game; breaking barriers along the way and pausing to take in the view. Never cease; strive beyond; the course is long; the rewards great. The place you've been dreaming of is here; Mercedes-Benz. The best or nothing."

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