Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Smart Communications
    View Company Scorecard / Contact Company
Brand: Smart Communications
Ad Title: Welcome change
Business Category: Telecommunications
Media Outlets: Television
Country: Philippines
Region: Asia
Agency: Dentsu Jayme Syfu
Year: 2016
Target: Gays & Mainstream


Same-Sex Couples/Families

Family Acceptance

Theme Breakdown

AdRespect Score: 
Help AdRespect in its mission with a tax-deductible donation!

Sitting with his boyfriend outside at a cafe, Kevin gets a Facebook friend request from his father.

Kevin decides to ignore the request but later, while sitting at home with his family at dinner, his father Manuelo asks, "Kevin, why haven’t you accepted my friend request?"

Kevin awkwardly ignores the question. Later, Kevin struggles with the idea while scrolling through photos of him with his boyfriend, knowing that his dad will see the if he accepts the request. He decides to finally agree to the request and sends a text message that says, "Dad, I've accepted you." Nervously, he awaits a reply.

Then his dad responds, "Me too, my son." Kevin smiles.

The announcer then says, "Break barriers for new beginnings."


Be the first to comment on this ad!


Submit An Ad Test An Ad Rate An Ad Post Comments
© 2001 - 2018 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
Legal Statement and Terms of Use
Designed & Powered by Videotex

paid advertisement