WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: Photo Shoot
Business Category: Packaged Foods
Media Outlets: Online Video
Country: United States
Region: US National
Agency: User-Generated Content/UGC - Consumer-Generated Content/CGC
Year: 2013
Target: Gays & Mainstream
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Theme(s)

Dude Looks Like a Lady

 Theme Breakdown

AdRespect Score: 
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In this consumer-generated ad, a photo shoot for bras gets interrupted when a careless tech person loudly eats chips. The actress stops the shoot and says "Excuse me, we're working here." The man replies, "Please, I can do your job." She says, "Really?"

The technicians then appear in bras themselves, the main source of humor in this ad.

Then in a turnabout, the women are now calling the shots and then man asks, "Can we please switch back?" The woman flatly replies, while holding a chip, "no."

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