WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Jumbo
    View Company Scorecard / Contact Company
Brand: Jumbo
Ad Title: Shopping couples
Business Category: Retail
Media Outlets: Television
Country: Greece
Region: Europe
Agency: unknown
Year: 2017
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: Jumbo
    View Company Scorecard / Contact Company
Brand: Jumbo
Ad Title: Shopping couples
Business Category: Retail
Media Outlets: Television
Country: Greece
Region: Europe
Agency: unknown
Year: 2017
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Age Diversity

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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Jumbo told Greek Reporter that the company is “ready to break any stereotype (social or racist) … with humor, tenderness and unexpected truths. The ideal of democracy nowadays is more timely and necessary than ever!”

The campaign's other spots includes a man with hearing disability and another featuring an immigrant worker to show how ordinary people share a common preference for the store.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.