WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: The Best Part
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: User-Generated Content/UGC - Consumer-Generated Content/CGC
Year: 2011
Target: Mainstream
Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: The Best Part
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: User-Generated Content/UGC - Consumer-Generated Content/CGC
Year: 2011
Target: Mainstream
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Theme(s)

Gay Vague

Walking Fine Line/Mixed Reception

Theme Breakdown

AdRespect Score: 
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A man sits in the office kitchen and finishes his bag of Doritos.

This ad was a "Crash the Super Bowl" finalist in 2014, part of a consumer generated ads campaign overseen by the ad agency. Another man sitting next to him leans in and asks, "Hey are you going to finish those?" "Sorry they're already gone," the man answers.

"No they're not, you left the best part," the guy says, with his hand covered in "cheese" dust. He then grabs the man's hand, sucks on his finger and bursts out "Mmmm cheese!" The subject looks back in shock and horror. "Hello Doritos" the creepy guy says, in a trance.

In a second scene, a hapless man finishes his bag, and wipes the "cheese" dust on his pants. The previous guy appears behind him, and de-pants the guy, stripper-style, then sniffs the pants.

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