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Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: Finger Cleaner
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: Goodby Silverstein & Partners
Year: 2014, 2013
Target: Mainstream
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Theme(s)

Gay Tease

Gay Vague

Homo-queasy

Walking Fine Line/Mixed Reception

Theme Breakdown

AdRespect Score: 
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Three workmen are taking a break with some lunch. They are eating bags of Doritos and he has orange mess on his hands from the "cheese" so his boss instructs him to use the cleaner. There's an on-off device against the wall with a small hole in it, and the man sticks his index finger in.

He makes a weird face during the clean, pulls his finger out and says "Touchdown." His boss notes that it only works with Doritos. The man wonders, "Why only with Doritos?" The boss looks back and ominously says, "You ask too many questions, Billy..."

On the other side of the wall is a man in a tie working at a computer in an office. An orange finger appears through a hole in the plain white wall, he leans over and sucks the finger clean.

The subtext to this ad covertly references a glory hole.

This ad was a "Crash the Super Bowl" finalist in 2014, part of a consumer generated ads campaign overseen by the ad agency.

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