WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Nike
    View Company Scorecard / Contact Company
Brand: Nike
Ad Title: Amazon Mother Leiomy
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: US National
Agency: Wieden + Kennedy
Year: 2017
Target: Gays & Mainstream
Company: Nike
    View Company Scorecard / Contact Company
Brand: Nike
Ad Title: Amazon Mother Leiomy
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: US National
Agency: Wieden + Kennedy
Year: 2017
Target: Gays & Mainstream
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Theme(s)

Real LGBTQ+ Person

Trans Beauty

 Theme Breakdown

AdRespect Score: 
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This ad stars Bronx-born, Puerto Rican vogue artist Leiomy Maldonado, also known as the Wonder Woman of Vogue and Amazon Mother, was the first transgender dancer on America's Best Dance Crew in 2009.

A voiceover by trans artist Princess Ebony asks, "Hey Lei, what did you do to make your mark on this world? What mountains did you climb?" The ad shows Leiomi training, running, dancing with a crew in a studio, and voguing on stage in a crowded nightclub.

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