WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Johnson & Johnson
    View Company Scorecard / Contact Company
Brand: Clean & Clear
Ad Title: See the Real Me
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: J3/Universal McCann Studios
Year: 2015
Target: Gays & Mainstream
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Theme(s)

Real LGBTQ+ Person

Theme Breakdown

AdRespect Score: 
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"I've always known exactly who I am. I was a girl trapped in a boy's body. Growing up has been quite a struggle being transgender — especially in middle school. ... Sometimes, I've even been called an 'it.' So I basically kept to myself. But this year, I decided to make a change and put myself out there to make new friends. For the first time, I invited girls over to the house." Images of her and other teen girls trying on makeup, doing their hair, and trying on clothes.

Teen Jazz Jennings is an LGBTQ activist who answers questions and discusses her gender identity on her popular YouTube channel. She was also the star of a reality show called "All That Jazz" on TLC.

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