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Company: Dr Pepper Snapple Group
    View Company Scorecard / Contact Company
Brand: 7Up/Seven Up
Ad Title: Mix It Up A Little
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: US National
Agency: Deutsch
Year: 2017
Target: Mainstream
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Theme(s)

Homo-queasy

Homophobia/Transphobia

Sexual Predator/Practice

Theme Breakdown

AdRespect Score: 
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The "perfect" husband and wife are holding a pool party. The announcer says, "You know 7Up goes great with punch, but try mixing it with fresh cut fruit and sangria. It's the perfect drink for when you go raving in the desert." Suddenly, they are transported to Burning Man

"Like that time you told your wife you were at the regional sales conference," the announcer says. Both the wife and husband look at each other and say "What?" The announcer "helpfully" says to the husband, "Remember, last march, with Steve..." The husband looks nervously at the camera and motions to cut it out.

"Or use it to make a white wine spritzer," says the announcer. The husband and wife are now transported to a small yacht, with the wife in the lap of rapper, and the husband daintily situated in the lap of a large bearded muscle man. "Perfect for hanging out with 2 Chainz," the announcer adds. The wife now seems quite comfortable with the arrangement and says to him, "I love your rap music." 2 Chainz says, "I have a helicopter."

Meanwhile, the husband says, "We should be going." The muscleman asks, "You don't like boats?"

The announcer jumps in again, saying, "I like boats! And I love all these 7Up mixed drinks!"

Surprisingly, this troubled ad was produced by Deutsch, who created one of the best and earliest commercials to include gay men, for Ikea in 1994.

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If
Company: Dr Pepper Snapple Group
Brand: 7Up Ten/7Up 10
Country: United States
Region: US National
Year: 2014

AdRespect Score:


Captive Audience
Company: Cadbury Schweppes
Brand: 7Up/Seven Up
Country: United States
Region: North America
Year: 2002

AdRespect Score:


Thirst Getting Into the Act?
Company: Seven Up Company/7Up Company
Brand: 7Up/Seven Up
Country: United States
Region: North America
Year: 1962


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