WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Unilever
    View Company Scorecard / Contact Company
Brand: AXE
Ad Title: Is it OK for Guys...
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: 72andSunny
Year: 2017
Target: Mainstream
Company: Unilever
    View Company Scorecard / Contact Company
Brand: AXE
Ad Title: Is it OK for Guys...
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: 72andSunny
Year: 2017
Target: Mainstream
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Theme(s)

Same-Sex Couples/Families

LGBTQ+ Inclusion

 Theme Breakdown

AdRespect Score: 
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In a series of real questions that men search for online, this ad begins with "Is it okay to be skinny? Is it okay to not like sports? Is it okay to be a virgin? To experiment with other guys? Is it gay for guys to wear pink? Is it okay for guys to be nervous? To have long hair? To like cats? To take a selfie? To shave your chest? To be depressed? To be scared? Is it okay for me to be little spoon?"

It ends with the text, "Is it okay for guys to be themselves?"

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.