In a series of real questions that men search for online, this ad begins with "Is it okay to be skinny? Is it okay to not like sports? Is it okay to be a virgin? To experiment with other guys? Is it gay for guys to wear pink? Is it okay for guys to be nervous? To have long hair? To like cats? To take a selfie? To shave your chest? To be depressed? To be scared? Is it okay for me to be little spoon?"
It ends with the text, "Is it okay for guys to be themselves?"