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Company: Toyota Motor Corp.
    View Company Scorecard / Contact Company
Brand: Lexus RX
Ad Title: Ahead of the Curve
Business Category: Automotive
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2017, 2016
Target: Gays & Mainstream
Company: Toyota Motor Corp.
    View Company Scorecard / Contact Company
Brand: Lexus RX
Ad Title: Ahead of the Curve
Business Category: Automotive
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2017, 2016
Target: Gays & Mainstream
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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A man works out in the gym of a chic home, walks into an enormous closet to select his suit, steps down to the enormous living room where his boyfriend is working, and gives him a snuggle before stepping into his car -- which just came up from an underground parking spot.

In 2017, the ad appeared during the ABC program about LGBT American history, "When We Rise."

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