WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Cool Beer Brewing Co.
    View Company Scorecard / Contact Company
Brand: Cool Beer
Ad Title: Foursome
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: Canada
Region: North America
Agency: unknown
Year: 2012
Target: Mainstream
Company: Cool Beer Brewing Co.
    View Company Scorecard / Contact Company
Brand: Cool Beer
Ad Title: Foursome
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: Canada
Region: North America
Agency: unknown
Year: 2012
Target: Mainstream
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Theme(s)

Coupled Cheater

Male-Fantasy Lesbian

Theme Breakdown

AdRespect Score: 
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A man comes home and looks in the refrigerator. Suddenly, he hears moaning in the background and goes to investigate. He walks into his bedroom to find his wife humping someone else in bed. She jumps up and says "Hi honey." A big "Not Cool" stamp appears on the screen.

Then, another woman (wearing a mask) pops up from behind. A smile now crosses the man's face. Then, a third woman pops up, holding a video camera. They all smile, and now joy is on the man's face as he removes his tie and walks forward into what he imagines to be a foursome fantasy.

Now, a big green checkmark appears on screen with a voiceover that says "That's cool! Wanna see another cool four pack?" Then the beer product shot appears.

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