WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a FavoriteSave as a Favorite

Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Coca-Cola/Coke
Ad Title: Pool Boy
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Argentina , United States
Region: Global
Agency: unknown
Year: 2017
Target: Gays & Mainstream
Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Coca-Cola/Coke
Ad Title: Pool Boy
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Argentina , United States
Region: Global
Agency: unknown
Year: 2017
Target: Gays & Mainstream
none

Theme(s)

LGBTQ+ Inclusion

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

It's a hot day and the pool boy is doing his job while being watched by a daydreaming young woman of the house -- and a young man. They both think of the same thing at the same time, to bring this thirsty man a Coke.

It's sister vs. brother in the rush to be the hero to quench the hunk's thirst. They each try to take the other down in the race, only to be beaten by mom, who was several steps ahead of them.

“Let’s face it, Mom always knows better, and she not only got to the pool boy before them both, but she also fixed a sandwich for the guy,” Rodolfo Echeverria, global VP of creative and connections at Coca-Cola, told Adweek. “It’s a human story, and Coca-Cola is at the center.”

This is an outstanding example of inclusion that doesn't resort to stereotypes or humor at the expense of the LGBT person.

none

Be the first to comment on this ad!
none



Flaming Dance
Company: Coca-Cola Co.
Brand: Burn energy drink
Country: Poland
Region: Europe
Year: 2007

AdRespect Score:


The Morning
Company: Coca-Cola Co.
Brand: Burn energy drink
Country: Italy
Region: Europe
Year: 2007

AdRespect Score:


Drinking and Driving
Company: Coca-Cola Co.
Brand: Coca-Cola Light
Country: Argentina
Region: Latin/South America
Year: 2003

AdRespect Score:


I Want to Break Free
Company: Coca-Cola Co.
Brand: Coca-Cola Zero Sugar
Country: United Kingdom
Region: Europe
Year: 2018

AdRespect Score:


Love Is Love (men)
Company: Coca-Cola Co.
Brand: Coca-Cola Zero Sugar
Country: Hungary
Region: Europe
Year: 2019



Love Is Love (women with bottle)
Company: Coca-Cola Co.
Brand: Coca-Cola Zero Sugar
Country: Hungary
Region: Europe
Year: 2019



Love Is Love (women with straws)
Company: Coca-Cola Co.
Brand: Coca-Cola Zero Sugar
Country: Hungary
Region: Europe
Year: 2019



A Tip Of The Cap To You
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: North America
Year: 2008



America the Beautiful - Super Bowl
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: US National
Year: 2014

AdRespect Score:


Business Resource Group Pride 2018
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: US National
Year: 2018

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments