WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: MasterCard International
    View Company Scorecard / Contact Company
Brand: Masterpass
Ad Title: #ThankTheFans
Business Category: Financial Services
Media Outlets: Television
Country: United States
Region: US National
Agency: McCann
Year: 2017
Target: Mainstream
Company: MasterCard International
    View Company Scorecard / Contact Company
Brand: Masterpass
Ad Title: #ThankTheFans
Business Category: Financial Services
Media Outlets: Television
Country: United States
Region: US National
Agency: McCann
Year: 2017
Target: Mainstream
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Theme(s)

Gay Vague

LGBTQ+ Inclusion

Theme Breakdown

AdRespect Score: 
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In a spot that aired during the Grammy Awards, Masterpass says, "Thank you, music fans. Masterpass wants to thank the rockers, the dance off-ers (showing two men dancing together), the 9-to-5-ers, the early risers, and on music's biggest night, all you Grammy watchers...Because your passion for music is priceless."

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AdRespect Score:

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