AdRespect Advertising Education Program | WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY - Video Ad Library: Kellogg Co. - Kellogg's Corn Flakes - My Perfect Bowl

Company: Kellogg Co.
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Brand: Kellogg's Corn Flakes
Ad Title: My Perfect Bowl - Mark & Chris
Business Category: Packaged Foods
Media Outlets: Television
Country: Ireland , United Kingdom
Region: Europe
Agency: Leo Burnett Co.
Year: 2017
Target: Mainstream

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Theme(s)

Real LGBTQ+ Person

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score Explained

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The Kellogg's campaign features a series of real life couples, including this gay couple, sales director Chris Hall, 42, and hairdresser Mark Hearfield, 59, from Bury, Manchester, England.

The pair have been together for 22 years and Hall says that he likes to eat his cereal with hot milk and honey, while Hearfield prefers his at room temperature.

"I was a bit worried when kale became fashionable," says one. "I keep buying kale but I never actually use it," his partner admits with a laugh.

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