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Company: Aerovías de México
    View Company Scorecard / Contact Company
Brand: Aeroméxico
Ad Title: Borders
Business Category: Airlines
Media Outlets: Television
Country: Mexico
Region: North America
Agency: Ogilvy & Mather Worldwide
Year: 2017
Target: Mainstream


GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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"Borders," the narrator says, to images of people's hands through a fence. "Has anything good ever come of them? Separation. Limits. I've seen as many as mankind has been able to create." A shot of the Great Wall of China is shown.

"Invisible borders. Human. Between men and women. Between the thin and the fat." Two teens are seen dunking the head of a chubby boy into a toilet.

"Between those who make decisions and those who abide by them. I've seen borders formed by hate. By speaking a different language. Or kissing other men. Or simply because somebody didn't want anything to do with the one next door.

"Borders in the name of god. Of the law. Borders. On land, they can maintain distances, but in the sky, they don't exist. Excuse me, I have a job to do."

This powerful treaty is uncommon for an airline. It is said to be a response to Donald Trump from Mexico, who has been repeatedly maligned by Trump.


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