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Company: Desigual
    View Company Scorecard / Contact Company
Brand: Desigual
Ad Title: Do You Have A Plan?
Business Category: Retail
Media Outlets: Television
Country: Spain
Region: Europe
Agency: unknown
Year: 2012
Target: Gays & Mainstream


Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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A young woman getting ready to leave her apartment, first eating yogurt in her bedroom, then blowdrying her hair and changing clothes frequently, thinking about how she will address a problem:

"I have a plan. I’m going to tell my family. Finally they’ll stop asking, 'Who are you always texting with?' Yes, I’m gonna tell them: 'Dad, Mom, this is who I want to spend the rest of my life with.' No, a different approach. Ommmmmmmmm. 'Mom, I know you wanted me to be with Nacho, but believe me, there’s no comparison. You know what I mean. Now I have someone who brings me café con leche in the morning, kisses me, and — ooh!— I love the feeling of those fingernails scratching my back. Someone who makes me very happy…three times every day! Someone who also calls me out on my nonsense. My dad will be shocked at first, but he’ll come around and so will his friends."

She admires her outfit in the mirror, and then her girlfriend, who had been sleeping behind her noticed in the bed, wakes up. "That looks good on you. It’s cute. I want us all to have Christmas dinner together and all be together for my birthday. What can I say, I’m looking forward to it. 'Mom, this is Claudia. Dad, she’s Brazilian, she loves soccer.' "

Text reads, "2013 is coming. Do you have a plan?"

ANNOUNCER: "Do you have a plan? Desigual. Life is cool."

(Translation courtesy of Steven Capsuto, New York.)


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