WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Previously Owned by a Gay Man
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Brand: Previously Owned by a Gay Man
Ad Title: Mom, Dad I Have Something to Tell You!
Business Category: Dot-com
Media Outlets: Online Video
Country: United States
Region: US National
Agency: unknown
Year: 2015
Target: Gays & Mainstream
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Theme(s)

Gay Tease

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A husband and wife sit in their son's new apartment. Seated on the couch in front of a few stuffy paintings, mom says with some surprise, "So, the place looks great." Her son thanks her.

"I've actually been wanting to talk about that," he says. "I'm different. I don't like to do what other men like to do." His parents both look at him with concern. "Son, I'm confused," his dad says.

"Look around dad, can't you see? I buy all mu furniture from gay men," the young man says with a little difficulty.

The father shakes his head and says "Lucifer's bells."

"It's all from PreviouslyOwnedByAGayMan.com," his son says. "It's simple, gay men buy lots of great furniture, which means they need to get rid of a lot of great furniture." The father now looks around suspiciously at everything.

The mother cuts in to ask, "How many men have you bought from?" Dad then asks, "Have you..tried...shopping at a normal store...like everybody else?"

The son answers, "Of course dad, but they don't do anything for me, not like PreviouslyOwnedByAGayMan.com. And by the way, anyone can try it. Decorators, designers, or anyone who wants their place to look good.

"Is it safe" his mom asks. "Yes, you can use PayPal," the son replies.

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