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Company: Microsoft Corp.
    View Company Scorecard / Contact Company
Brand: Microsoft
Ad Title: Art of Harmony/Celebrate the Spirit of the Season
Business Category: Consumer Electronics
Media Outlets: Television
Country: United States
Region: US National
Agency: McCann
Year: 2016
Target: Gays & Mainstream
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Theme(s)

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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Featuring "Beauty in the World" by Macy Gray, this spot is introduced with the text, "This holiday season, we brought together a group of people who are making a difference in the world. This is their vision of hope, peace, and beauty."

Then a little girl (elementary school student Zea Bowling) is seen holding out a gay pride flag to someone at a rally, a Muslim woman hands out flowers in a park under the sign "Ask a Muslim" (poet and activist Mona Haydar), a young black girl (9-year-old Zianna Oliphant) is tearfully delivering a speech in association with the fatal shooting of Keith Lamont Scott by a Charlotte-Mecklenburg police officer, followed by a white police officer (Bobby White from Florida) playing basketball with black youth. Next, a young transgender woman (Jazz Jennings) gives a speech at a Human Rights Campaign event, then Migrant Offshore Aid Station emergency relief worker Christopher Catrambone.

They all work together on separate images that come together as a single digital image -- projected on a carousel in Brooklyn with the Manhattan skyline in backdrop.

The closing text says, "When the world seems divided, coming together can be a beautiful thing. Spread harmony."

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